....While everyone in the manufacturing industry in general, worries about current economic slowdown and decrease in their production capacity due to the increasing cost of raw materials, there are people in Indian Manufacturing market who are considering this as a positive trend. I, often wonder, what makes these people to think positively and of course, optimistically about the current slowdown!! The question remains unanswered, till date! The best answer which I could find, was the advent of new standards in the way Indian Machine tool manufacturers were used to advertise!
During my various conversation with many of the experts of Indian Machine Tools manufacturing business and on the basis of my own research, the best thing which popped up, was some of the interesting statistics! According to IMTMA (Indian Machine Tools Manufacturers Association) data, India Stands 13th in production and 6th in the consumption of Machine Tools in the world. Since, the manufacturing capacity has reached to saturation level and growth rate for the machine tools industry is declining in developed economies, shifting focus to low cost & high skill geographies like India, has become imperative. The Indian machine Tool industry has around 1000 units in the production of machine tools,accessories,subsystems and parts, out of which around 20 in the large scale sector contributes to 70 percent of the turnover and rest are in the SME Sector.
There is a huge gap in the production and consumption in the country itself if we compare the data of 2 consecutive fiscal year 2011-12 & 2012-13. Though the exports have risen by 19% and imports have gone down by 1%, there is still a huge scope to increase the exports further and bringing down the imports.
Now, this particular gap, prompted us to come up with the perfect answer to entire Indian Machine tool Industry i.e. www.mmtonline.in . The idea is to increase the reach of Indian Machine Tool Manufacturers and take them globally so that the exports increases further and imports come down. Unlike print media (Specially Industrial Magazines), where the reach is limited and the database is confined to one particular set of subscribers, the MMTonline opens to new market everyday and is available 24/7 for entire Machine Tool Manufacturing Industry. According to GMTMA (German Machine Tool Manufacturers Association) Executive Director Helmut Von Monschaw's Conversation with PTI, "the Indian Machine Tool manufacturers must look abroad as there is a huge demand in German Markets. Driven by the need to reduce costs and source equipment at optimal prices, several German firms have started procuring machine tools from other countries like China, Russia and Bulgaria. India can join the table too."Hence, the MMTonline gives a perfect platform where IMTM can have unlimited reach, can share ideas, technological advances, new processes and predominantly can advertise if they seek entry in the new markets and if they intend to diversify. The platform also demands to work collaboratively in order to achieve mutual growth in the coming years. Therefore, the advent of MMTonline has given new hopes and has indeed raised the bar in Machine Tool Advertising!!!
During my various conversation with many of the experts of Indian Machine Tools manufacturing business and on the basis of my own research, the best thing which popped up, was some of the interesting statistics! According to IMTMA (Indian Machine Tools Manufacturers Association) data, India Stands 13th in production and 6th in the consumption of Machine Tools in the world. Since, the manufacturing capacity has reached to saturation level and growth rate for the machine tools industry is declining in developed economies, shifting focus to low cost & high skill geographies like India, has become imperative. The Indian machine Tool industry has around 1000 units in the production of machine tools,accessories,subsystems and parts, out of which around 20 in the large scale sector contributes to 70 percent of the turnover and rest are in the SME Sector.
There is a huge gap in the production and consumption in the country itself if we compare the data of 2 consecutive fiscal year 2011-12 & 2012-13. Though the exports have risen by 19% and imports have gone down by 1%, there is still a huge scope to increase the exports further and bringing down the imports.
Now, this particular gap, prompted us to come up with the perfect answer to entire Indian Machine tool Industry i.e. www.mmtonline.in . The idea is to increase the reach of Indian Machine Tool Manufacturers and take them globally so that the exports increases further and imports come down. Unlike print media (Specially Industrial Magazines), where the reach is limited and the database is confined to one particular set of subscribers, the MMTonline opens to new market everyday and is available 24/7 for entire Machine Tool Manufacturing Industry. According to GMTMA (German Machine Tool Manufacturers Association) Executive Director Helmut Von Monschaw's Conversation with PTI, "the Indian Machine Tool manufacturers must look abroad as there is a huge demand in German Markets. Driven by the need to reduce costs and source equipment at optimal prices, several German firms have started procuring machine tools from other countries like China, Russia and Bulgaria. India can join the table too."Hence, the MMTonline gives a perfect platform where IMTM can have unlimited reach, can share ideas, technological advances, new processes and predominantly can advertise if they seek entry in the new markets and if they intend to diversify. The platform also demands to work collaboratively in order to achieve mutual growth in the coming years. Therefore, the advent of MMTonline has given new hopes and has indeed raised the bar in Machine Tool Advertising!!!
